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Amazon’s annual Prime Day sale is a huge shopping event created by the world’s largest retailer. Due to the huge variety of products and services offered, Amazon has the unprecedented ability to declare two random days in July as significant as Black Friday. The company discounts millions of items, but electronics like Kindle devices, Alexa-compatible devices, Fire TVs and more are the real draw for consumers.
Amazon’s branded electronics like the Fire TV Stick with Alexa Voice Remote and Echo Dots led the sales reports for the event. As usual, Amazon remained secretive about exact shipping numbers, but shared that the cordcutter favorite Fire TV Recast OTA DVR sold in record numbers on July 15th.
The company also announced that it sold twice as many Fire TV Edition Smart TVs as they did during 2018’s Prime Day sale. Based on publicly available information, Amazon’s Fire TV had more than 34 million monthly active users before the Prime Day sale of millions more units, giving them a lion’s share of the smart TV market when combined with the millions already sold with Toshiba, Insignia, and other brands.
Services like Netflix, Hulu, DirecTV Now, and Amazon Video changed the way we look at entertainment. As viewers increasingly cut the cord, the demand for cord-cutting devices and services increases. The Fire TV line delivers broad functionality at a great price. It’s an easy-to-use 4K media experience with smart home control and voice control.
Pro Tip: Use our Home Setup Wizard to help determine which services and devices you need to cut the cord!
Amazon created Prime Day, a version of Christmas in July, to boost summertime sales. The sales event, held for two days every summer, was enormously successful this year according to the company. The retail sale occurred July 15-16.
Prime Day was the biggest event ever for Amazon devices. The high-level of functionality and low prices create a value that’s hard to beat – especially at Prime Day prices.
Megan Southard is a writer, mom, technology enthusiast, and movie junkie. She dreads the day her kids have to explain gadgets to her and is old enough to say, "I was the remote for our TV growing up."
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