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Roku has been working to keep up with the evolution of the streaming industry by creating a brand specific product line. In October, the company will ship out the first of its new wireless speakers designed to work exclusively with Roku TVs.
The speakers will come complete with a remote control that will work with the television, and another tabletop model remote that offers voice commands and one-touch controls. Customers have the option of pre-ordering Roku’s newest offering before July 23 for $149.99—a $50.00 discount from the October price.
After becoming a publicly traded company in 2017, Roku began expanding its capabilities and announced its venture into the internet of things. The company is on schedule to release a virtual assistant powered by AI later this Fall, after the first speaker shipments are sent out. With the wireless connectivity, Roku could create an entire home entertainment system that rivals Amazon’s Alexa.
This opens the door for more tech companies to take advantage of newly available Roku Connect software enabling them to piggyback off of the popular brand’s product line. According to a report released by USA Today, Roku has partnered with Danish audio engineers from the company Dynastrom to develop their speakers—adding additional expertise to the project.
The smart technology creates a whole-home audio experience that rivals other brands that are both more expensive and less compatible with the Roku TVs. Their goal is to establish a product line that appeals to those with elite tastes on a budget. The accessibility combined with the quality of the newest Roku offerings has definitely peaked the interest of the cord cutting community.
Patricia Howard is a freelance journalist and Netflix enthusiast from rural Indiana. She has a bachelor's degree in communication with a concentration in journalism. When Patricia isn't writing, she enjoys catching up on her favorite shows with her husband and seven children.
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