Cutting the cord is a way of life for some, but definitely not everyone. A recent study by DigitalSmiths show that in 2014, 8.2 percent of former pay TV subscribers ditched their service. AND... that number keeps increasing by a percentage point or so per year.
According to Nielsen there were 116.4 million homes in the US were expected to watch TV during the 2015-16 season. Doing the math, that means about 9.5 million of those homes have switched over to free OTA TV. That number is very close to the number that Statista has for Pay-TV subscribers in 2016. Statista estimates that there will only be 96.4 million Pay-TV households by 2019.
eMarketer takes it a step further. They say that in 2015, there will be 4.9 million US households that once paid for TV services but no longer do, a jump of 10.9% over last year. They expect that growth to continue into 2016 and have the cord-cutting househoulds jump another 12.5%. The percentage of US adults in 2015 who have never subscribed to cable or satellite TV will reach 12.9%. That share will grow to 13.8% by 2016. To many, it is no surprise that Millennials are leading that charge.
I did some digging into our site statistics to see what the most popular states were for Cable TV cord cutting. We based this list off of two things: Our Google Analytics and the zip codes input into our homepage's lookup form.