Apple Makes First Content Purchases for 2019 Streaming Service
On Saturday, Deadline released an exclusive report on Apple’s acquisition of award-winning content intended for their 2019 streaming debut
On Saturday, Deadline released an exclusive report on Apple’s acquisition of award-winning content intended for their 2019 streaming debut. The company purchased the worldwide rights to The Elephant Queen, a documentary created by Emmy and Peabody award-winners Mark Deeble and Victoria Stone. The documentary was screened at the Toronto International Film Festival (TIFF) over the weekend and follows the story of Athena—an elephant matriarch with a difficult decision to make. Stone and Deeble have a proven track record of creating documentaries that bridge the emotional gap between humans and animals, and this film comes with high praise.
Prior to the TIFF, Apple’s heads of Worldwide Video division Zack Van Amburg and Jamie Erlicht also acquired the rights to Wolfwalkers. Written by Will Collins (Song of the Sea), this animated film was directed by two-time Oscar nominee Tomm Moore and has an all-star production crew. Ross Stewart (Song of the Sea) co-directs the film with Moore, and the two bring the fantasy to life. Wolfwalkers follows the magical journey of a father and daughter who set out to rid the world of wolves. The story takes an interesting turn when the daughter finds herself transformed into the very thing they had set out to kill.
Apple’s streaming service is rumored to debut in March of 2019, and analysts have high expectations for it. Morgan Stanley analyst Katy Huberty pointed to Apple’s established connectivity and loyal customer base as potential advantages.
Huberty wrote, “While not a first mover, Apple’s attractive and sticky customer set combined with a low friction sign-up and payment system could drive users to its video platform, even with a less complete content portfolio vs. Netflix.”
Apple is poised to come out swinging, and the quality of their content so far might make them a serious contender in the streaming industry.
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