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One of the greatest conundrums of cord cutting is the fact that it requires internet service to be successful. Many of the best internet service providers are actually cable companies—leaving people looking for an alternative to the “bundle” options. Comcast Xfinity is one company that’s gone out of its way to capitalize on the need for high-speed internet.
The Xfinity X1 system has been released—promising faster download speeds and a wider range of service. This, combined with the competitive number of internet “hot-spots” has made Comcast one of the few cable companies to start seeing financial gains again in spite of the growing number of cord-cutters.
According to the Los Angeles Times, Comcast lost over 33,000 subscribers in the last year—a stark contrast from their gain of 80,000 the year before. They’ve fought to compensate for the cord-cutting competition by offering smaller and more affordable bundles. These, combined with the new internet and security platform, have put the company back on the track to a profitable year.
The Times writes, “Comcast is trying to retain cable-TV customers by offering smaller bundles of channels and rolling out its X1 platform, who’s slick interface and voice-controlled remote make it easier to find programming and access Netflix and Youtube.”
This has led some to show concern for the future of cord-cutting. Others aren’t so sure that consumers will ever forget the price gouging and surprise charges from traditional cable providers.
Scott Teran of Reviews.org sums up Comcast’s service, writing, “Comcast’s advertised pricing is not so competitive when you include additional fees, and its customer service efforts need serious attention.”
Other internet providers are managing to catch up with Comcast—especially when it comes to their customer service. Century Link has started to really become a game changer—boasting some of the highest internet speeds in select areas. AT&T isn’t far behind but has limited coverage capabilities. Comcast continues to lead the pack due to its widespread availability and ever-changing options.
Updated information from Practical Ecommerce states, “Comcast Xfinity offers cable Internet service across 40 states to approximately 110 million people. It is the largest provider of cable broadband in the U.S. by coverage area.”
This could be the beginning of big cable providers accepting the inevitability of cord-cutting. Many of them are trying to embrace the phenomena by creating their own streaming channels and improving their internet services.
Patricia Howard is a freelance journalist and Netflix enthusiast from rural Indiana. She has a bachelor's degree in communication with a concentration in journalism. When Patricia isn't writing, she enjoys catching up on her favorite shows with her husband and seven children.
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