AT&T has officially announced the plan to roll out a new price point starting on January 29 of 2019. This price hike is estimated to be between $1 and $8 per DirecTV satellite customer, depending on their current plans. U-Verse prices will follow suit with an increase of $3 to $5 per customers on every plan except for U-Basic. Subscribers can also expect to see an increase in their regional sports fees between $1 and $1.90.
The company released an announcement on the AT&T website to explain the price changes, saying:
“Because our programming costs went up, we have to raise our monthly prices for select packages starting January 20, 2019. You’ll see the new pricing on your bill. If you currently have a DIRECTV® or U-verse® TV promotion, you’ll keep that discount until it expires. Once your promotional period ends, you’ll pay the new price for your package. If you change your base package, you may not be eligible for the promotional offer anymore.”
Some consumers are concerned that this points to a trend in pricing for companies across the industry who are suffering from the rising cost of programming. Streaming services and other companies have to pay for access to popular shows and movies. When the price of this content goes up, the cost is often passed along to the consumers. The controversial AT&T/Time Warner merger has also become a point of contention for consumers concerned about the rising cost of entertainment. The merger might have a less than desirable impact on the price of programming in the future.
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