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Cord Cutting is Picking Up International Traction

The international popularity of cord cutting has helped to cement the practice in the eyes of the entertainment industry

Looking up “cord cutting” online will return a bevy of articles explaining how the industry is quickly making pay-TV a thing of the past. The newest target of many of these articles is the correlation between cord cutting in the U.S. and a number of other countries.

The majority of these countries have seen exponential increases in the number of people breaking up with their traditional cable companies in favor of more personalized skinny bundles, online options, and streaming services. The international popularity of cord cutting has helped to cement the practice in the eyes of the entertainment industry.

The United States

Even big names like Comcast are starting to sweat in the U.S. Last year alone, cord cutting saw a threefold increase in consumers. This number is starting to snowball, and major pay-TV providers are working to create streaming services that can compete with big names like Netflix and Sling TV.

The latest report from the Video Advertising Bureau shows that the number of Americans using only an internet delivered service jumped from 5 million in 2013 to over 14 million in 2017. Another report by Parks Associates estimates this number to be closer to 22.2 million. Either way, this isn’t just a trend—it’s a complete change in our viewing preferences. The total number of those cutting the cord is nearing 60 million, with more predicted in the coming months.

India

Forbes just released an article detailing the growth of cord cutting in India. In 2016, the country saw the introduction of Netflix and Amazon Prime along with an increase in the availability of high-speed internet services.

This defeated many of the previous roadblocks for Indian cord cutters, and the numbers rose over 50% by 2017. With its incredibly dense population and increased consumer numbers, cord cutting has just broken into one of India’s markets with the most growth potential. It’s all uphill from here.

The United Kingdom

In an earlier article, we discussed Comcast’s acquisition of Sky, a U.K. based cable giant. In an effort to keep up with the cord cutting demand, Sky has released its own answer to the streaming competition called Now TV. This service has recently partnered with Netflix, and the U.K. is reaching cord cutting numbers comparable to the U.S.

Canada

According to CBC News, the rate of Canadian cord cutters is expected to rise to 3% per year in 2019. This reflects a steady growth from 2017’s 2% rate of increase, and another country that’s neck and neck with the U.S. in its love for personalized entertainment.

The U.S. and Canada have shared their infatuation with cord cutting. Nothing brings the nations of the world together like a love of great entertainment and a severe dislike for bloated cable prices.

Cord Cutting Has no Borders

Cord cutting has reached nearly every country in the world, including (but definitely not limited to) the ones listed above. If your country of origin isn’t included, feel free to drop us a line and to share your international cord cutting experience.

 Tagged: cordcutting international trends

Article Author
Patricia Howard
NoCable.org

Patricia Howard is a freelance journalist and Netflix enthusiast from rural Indiana. She has a bachelor's degree in communication with a concentration in journalism. When Patricia isn't writing, she enjoys catching up on her favorite shows with her husband and seven children.

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