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HBO Max released price and launch information this week at WarnerMedia’s investor day. The new $15/month subscription will replace HBO Now and launches in May in the U.S. with a full spectrum of content. Expansion to Latin America and Europe is planned for 2021.
The new streaming service isn’t starting from scratch. HBO already produces 38 original titles, including the wildly popular Game of Thrones, Succession, and Watchmen, and plans to add 31 more exclusive original titles in the first year. HBO also has a large, popular content library to leverage from WarnerMedia, including shows like Friends, The Big Bang Theory, South Park, Doctor Who, Rick and Morty, and many movies.
Taking advantage of the engaged viewers who dominate social media and podcasts with superfan discussions, HBO Max plans to integrate some podcasts in the mobile app to make it simple for viewers to discover new content. For example, if you’re a fan of Game of Thrones, you can listen to a podcast with exclusive content from behind the scenes of the newly ordered prequel, House of the Dragon. Fans will also enjoy seeing profile recommendations and playlists from some of the channel’s biggest stars.
Maintaining their current pricing structure of $15/month puts HBO Max far above competitors. The announcement that the service will offer an ad-supported tier in the future is unprecedented for the OG premium service but will allow them to compete with newcomers Apple TV + and Disney +.
The HBO Max app will allow separate profiles, including a designated child account with parental protections. When multiple family members watch a show together, they can do so through a shared profile, so their personal profile recommendations each reflect the watch experience. The app also supports downloads so you can watch movies and shows offline.
HBO Max launches in May in the U.S. for $15/month with more than 10,000 hours of programming.
Megan Southard is a writer, mom, technology enthusiast, and movie junkie. She dreads the day her kids have to explain gadgets to her and is old enough to say, "I was the remote for our TV growing up."
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