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Roku has announced their plans to develop a one-stop-shop platform that allows users to consolidate their subscription services. In a Variety exclusive, inside sources confirm that Roku’s marketplace is still in its infancy but will attempt to mimic the wildly popular Amazon Channels—with a few additional features.
The way the system currently works, the user is required to download multiple apps in order to enjoy subscription services like CBS All Access and HBO Now. They need to login to these apps, or “channels,” separately and navigating them can prove frustrating. Roku has become one of the most well-known products in cord cutting and matching the convenience of their competitors is key.
The company also plans to update its billing practices, making it easier for customers to pay for all of their subscription services in one place. Roku will design a channel that will feature premium content from several providers in one convenient location—eliminating the need to jump through a number of hoops when switching between entertainment options.
Ease of use combined with a variety of popular services will make Roku a viable option for those who want to cut the cord and switch over to more internet-based services. Customers will continue to have access to shows that they previously associated with only traditional cable packages. The changes are rumored to be taking effect within a few months, and users are excited to see what this will mean for their services.
Patricia Howard is a freelance journalist and Netflix enthusiast from rural Indiana. She has a bachelor's degree in communication with a concentration in journalism. When Patricia isn't writing, she enjoys catching up on her favorite shows with her husband and seven children.
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