There is a much publicized downward trend in cable and satellite subscriptions. At the end of 2018, the number of American households subscribed to pay TV dropped to 78%, down from almost 90% at its peak. Widespread access to internet and streaming services changed the way we watch TV, but cable companies’ aggressive pricing paved the way.
Streaming is widespread and growing
Media and telecom researchers reported this week that Cable, satellite, and telco providers lost a total of 1.4 million subscribers in 1Q2019. That’s the highest number of losses ever reported, and almost twice as the same period in 2018.
Price of broadband decreases as access increases
According to a recent study the average cost of home internet declines as competition increases. Americans with more than one internet option pay less for internet. The price tag for monthly service is, on average, $68.38 when homes only have access to a single provider, but drops to $46.59 on average in locations with five or more ISPs.
Widespread broadband is a driving factor in cord cutting
According to the results of a study that predicts cordcutting trends based on broadband availability nationwide, cable TV is past the tipping point where price exceeds what people are willing to pay if they have access to high-speed home broadband. The study concludes that cord cutting occurs when 90% of a population has access to broadband that is faster than 110 Mbps. Expect cordcutting to accelerate as the FCC moves forward with the National Broadband plan, extending access to high speed internet across the country.
High-speed internet enables streaming without frustration
Eliminating cable without losing the entertainment you want isn’t viable without adequate high-speed broadband. Based on the conclusion that technology supports cordcutting with 90% of people having high-speed internet, projections are that ten cities lead the entertainment evolution because of access to improved technology.
The top ten cities where it makes sense to cut the cord
San Diego; Colorado Springs; San Jose; Seattle; San Francisco; Anchorage; DC-Arlington-Alexandria; Portland; Denver; Raleigh. If you live in one of these cities, chances are good you’ve already cut the cord. If you haven’t made the move yet, use NoCable’s Step by Step Guide to get started.
Graphic: courtesy of CordCutting.com https://cordcutting.com/research/state-cordcutting-2019/
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