AT&T just launched AT&T Now on November 30th, and it comes with over 120 live channels at cost starting at $35 a month. $35 a month is for the service's basic "Live a Little" package. The cost increases as you add more channels or HBO and CINEMAX subscriptions. As crazy as it seems, AT&T will be losing money on their lowest & cheapest package. AT&T apparently has decided that since they are a little late to the streaming game, they need to offer their service at rate that is unsustainable in the long run. While that means low rates are here today for this service, they will likely go much higher in the coming months and/or years.
AT&T Now also trumps the fact that it is "contract free" and "equipment free", which have always been a huge pain point for traditional cable companies. Typical Cable TV contracts are 2 years with early cancellation fees and the equipment sometimes doubles the Cable TV bill. With AT&T Now, none of that is an issue anymore.
Do you like setting a list of shows you watch each week and then recording them? AT&T Now will not have anything resembling traditional DVR functionality, which means there will be no pausing of live TV, no "recording" shows that you can access forever.
This is a major shortcoming for a service that has an upper-tier price point of $75 a month! Just for comparison, you can pause any show on Hulu and Netflix (although, I realize they are not "live") and their services cost around $10 a month. The problem with those services being so entrenched in the streaming wars, is that everyone expects pausing to be a standard feature by now.
If so, you get to stream AT&T Now over your mobile devices without paying for that data. Verizon, T-Mobile and Sprint customers must pay just like everyone else. This is not really a problem for the public, but a great selling point for AT&T subscribers. This - of course - was AT&T's whole objective with this feature.
In addition to some larger market ABC, NBC, Fox & Telemundo local stations, AT&T Now offers a few different packages with different channels in each.